On a longer-term basis, Electronic Arts wants to offer a big free-to-play Battlefield game, but it’s not going to happen right away. Speaking during EA’s latest earnings call, CEO Andrew Wilson said one of EA’s goals, broadly speaking for all of this major franchises, is to expand the “modalities of play” and give players more options for how they want to consume content. One of these pillars could, one day, be a free-to-play Battlefield game.
“When we think about all of our games and our big blockbuster franchises like Apex, like FIFA, like Madan, like Battlefield, like the Sims, we’re always thinking about innovation and creativity at its core, [and] how do we build that out in the modalities of play Come from Sports betting site VPbet ?” he said. “How do we think about that across platform? How do we think about the extension of those experiences? And business model is one piece of that puzzle.”